Getting the whites right

When it comes to their packaging, brands are always in pursuit of visual impact – the ability to catch the eye of customers. Striking colors are key but the heavy lifting for this on-shelf impact actually comes from white ink. In flexographic printing getting white ink right can be a challenge, from laying down a strong white ink layer to employing costly or inefficient measures to achieve that foundation.

In this white paper, Dr. John Anderson explores the significance of white ink, the challenges faced in flexographic printing, and the innovative technologies that address these issues, ensuring clean, vibrant colors and efficient ink usage.

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